To thrive in the competitive business world of the 21st century, it is essential to have a website and an engaging social media presence. Well, you already knew that. But did you know you can use social media and web development together? Or how to balance the two of them together to increase your brand recognition and amplify your marketing outreach?
Social media is a personalized voice of your brand, while a website the online proof of your brand presence. When you make the two powerful tools work together, you can achieve immense brand visibility through-
- Directing your social network traffic to your website
- Incorporating easy access to your social media channels on your web design
In this write-up, we'll discuss how you can harmoniously use social media and web development to improve your brand recall. Keep reading!
Hire the best digital media agency to get a tailored marketing strategy for your business.
5 Ways To Tie Social Media And Web Development Together
Make Customers Aware Of Your Social Media Presence Using Web Design
Use Social Media Buttons
Incorporate social media button on your web design and show your visitors about your social media presence. It is advisable to place the social media icons at the header or footer of your website and on every web page. The more users see the icons, the more are the chances of them interacting.
Use CTAs
Additionally, you can use CTA buttons to compel users to click on them and visit your social media page. "Give us a like on Facebook" or "Follow us on Instagram" are common formal CTA options.
An experienced web design agency Toronto can help you craft creative social icon ideas to add more exciting appeal.
Maintain Uniform Designs For Both Social Media And Website
When you're promoting your brand to the audience, maintaining a uniform identity increases your chances of brand recognition.
Let's take the example recent Mac Donald X BTS campaign. The webpage for MacD X BTS and all their social media pages have the same colour- purple and pink. You can quickly identify the brand and its campaign just by looking at the logo and colours. The same applies to your audience.
The best social media agency helps to draft a uniform brand appeal to attract more audiences.
Allow Social Logins For Your Website
With social logins, you don't need to ask users to set up their own individual login credentials unless they want to. With this web development feature, users can log in with a Facebook or Google account. The benefits?
- Allows you to develop an internal community to share unique content and connect with your audience.
- Since this process is much simpler, it increases the chances of users registering and visiting your website.
Hire the best web design agency Toronto to enjoy the benefits of social media and a creative web design.
Integrate Social Reviews Within Your Website
Client testimonials and reviews are an excellent way to increase your brand credibility. Customers pay special attention to how you're responding to both positive and negative reviews.
Incorporating social media reviews increases the number of testimonials you receive and the chances of more users trusting your brand. Additionally, people are more inclined to leave a review on your social media network than on your website. So, use them wisely.
Embed YouTube And Social Media Videos
Many websites with quality content, YouTube, and social media videos rank better in SERP pages, especially if your videos have more views. Videos also increase a user's activity or time on the website and improve search rankings.
Partner up with a digital media agency to improve your brand recognition and value.
