Paid advertising is one of the most effective ways to generate leads for your business. Whether it is Facebook, Google, Instagram, or Youtube, you can always get quick results when employing paid advertising efforts.
However, if you are a small business with limited budgets to spend on paid efforts, you must ensure that you do it carefully. You can hire a social media agency to design a budget-friendly paid advertising campaign that works significantly well for your business.
You need to ensure that you come up with low-cost social ad strategies that work for your business and help you to get more hits and earn more revenues. In this post, we will discuss some of these low-cost social ad strategies that offer meaningful conversions.
Target people on their birthdays and anniversaries
Many social media networks such as Facebook Ads Manager allow you to filter your followers based on their life events such as birthdays and anniversaries. You can narrow down your audience and then reach out to people who have their birthdays coming in the upcoming days.
You can ask your content writers to develop interactive and engaging birthday or anniversary messages with a pinch of sales. It will, at least, grab their attention, and they will surely appreciate such a gesture.
Many companies also take a unique approach by sending a video message to their followers to wish them birthdays. You can also try such unique strategies. You are connecting with your followers on a personal, emotional note when you want them personally. Followers will surely reciprocate in return. Hire a reputed digital media agency to help you out with such creative ads.
Target people who visit your area
Another way is to target people who are visiting your area in a few days. You can use the location filter of your Facebook Ads Manager. However, it is not something that people use on their social media networks, but you can always target people living near your area.
Invite your audience to ask you a question
How about turning sides where you are answering questions raised by your followers? Most followers have something to ask you related to your brand, products, services, or something else. You can create a Messenger ad for your followers who would love to throw questions at you. You can start a conversation with your community to make them feel that they are unique.
Mix trending topics with your offerings
Trends are common and create curiosity for a limited period. This time gap allows you to talk about the trend while mixing your offerings with it. However, you need to do it carefully. You need to do it authentically so that your followers can connect with such ads. Doing it just for the sake of it will not serve the core purpose.
Conclusion
These are some low-cost social ads ideas that you can employ to get more conversions when you have budget constraints. Don’t forget to hire a social media agency with all the resources and tools to create such ads and also help you increase your reach and conversions.
