Are you planning to use social media to grow your business? Do you want to draw more customers using your social media campaigns? Are your marketing campaigns not yielding desirable results?
If your response is "yes" for either of these, you need to look at your social media marketing strategy and truthfully answer some questions.
You cannot deny social media play a key role in communicating your marketing messages to the masses. Therefore a carefully crafted strategy is incredibly important to enhance your brand value. Any wrong move, and you lose your ROI.
A professional social media agency helps you deliver an impactful marketing message to your target audience, drive engagement and ultimately get you, potential customers.
So, before you launch your next campaign, answer these questions to make your campaign successful.
5 Questions About Social Media Marketing You Should Answer Truthfully
Did You Lay Out A Plan For Your Social Media Marketing?
To strategize and measure the success of your marketing endeavours, you need to have an impeccable plan in action. Your marketing plan should include-
- The goal of the social media campaign
- Identifying your target audience with relevant demographic data
- Measurable, relevant and attainable objectives
- Duration of your campaigns
- Social media calendar
Your goals shouldn't merely focus on the number of likes or views on your post. Your hired social media management company needs to concentrate on more crucial elements, including generating leads, getting referrals and achieving great conversion rates.
If you're already running social media campaigns, then you should conduct a social media audit. It'll determine how your target audience perceives your marketing messages and which channels are performing best for your business. Now for your next plan, focus on the best performing elements for your brand. Also, don't forget to continuously update and revise it.
Establish a healthy competition and draw inspiration from your competitors. Research what's working well for them. Now try implementing these tested tactics into your own social media marketing strategy. But remember, don't merely copy from your customers. Don't lose the unique edge that sets you apart.
Your social media marketing tactics will be an evolving tool. Your hired agency for social media marketing Toronto should fine-tune your plan based on performance metrics.
Which Social Media Platforms Are Optimal For Your Business?
The social media universe comprises a plethora of platforms, each having its unique style and user base. Instagram focuses on aesthetic appeal and therefore requires visually appealing content appealing, Twitter, on the other hand, requires compelling headline type copy.
The question is- which platforms best suit your business/industry for social media marketing Toronto?
To select the right social media platforms suited for your business, you need to consider the following-
- Features and benefits of the social media platform- Are they relevant for your business?
- Understand the platform's reach, engagement, and demographic- Do they have a generous volume of your targetted demographic?
Did You Conduct A Research To Know Your Audience?
For any campaign knowing your audience is crucial and social media is no exception. Conduct your market research to get demographic details like age, gender, location, average income, preferences, etc. With this statistical data, you can identify search patterns, content consumption preferences and online user behaviours that will help with targeting your audience.
Your hired social media agency can set up polls or surveys through social media platforms to collect the demographic data and understand your audience.
Did You Leverage Social Media As Sales Tool?
If optimized correctly, social media can be a powerful sales tool. Like any other sales tool, you'll need to launch a strategic approach to achieve optimum results.
Again you need to weigh the pros and cons for each platform and utilize the ones best suited for your business.
Also, when you're leveraging social media as a sales tool, ensure to adhere to the 80/20 (Pareto Principle). Limit your promotional content to 20 percent. The remaining 80 percent of your focus should be dedicated to your customers, sharing relevant content and continuously engaging with them.
Do You include Appealing Visual Content In Your Social Media Posts?
Include appealing visual content for your social media posts. Visual contents are attractive, engaging and deliver a lasting impact on your users' mind.
So, what can your visual content include?
- Standard images
- Graphical representation
- Videos
- Charts
- GIFs
Ensure the images are relevant to your content, business and your target audience. The social media posts should resonate with your visitors' psyche to create an excellent brand impression.
Get Expert Help To Expand Your Business
Hiring a professional agency for social media marketing, Toronto can assist you in streamlining the campaign processes by utilizing social media management tools, preparing a social media content scheduling calendar, monitoring social media platforms and analyzing the results.
